Blog Assignment 19:

First of all I would like to thank you Charles for the hard work and the time you dedicated for this class. I learned a great deal from what you covered in class. I know it is not your field but personaly i think you did very well. To be frank i was expecting a disaster at the begining of the semester but your new rules kinda payed off and the new Charles won. As for my suggestions, they will be based on what the previous teacher Dr. Sofia Kocergin taught.

• she used to give assignments that actually required to analyze and critically evaluate print ads and commercials in an essay format. 
• she also taught them how to do customer research and how to write a creative brief and do a benchmarking which are useful for com students who are willing to work in a com agency. 
• This is just an idea but what you can do is to team up with the print and online production skills class. the assignment will be for the visual class students to come up with a product and try to advertise for it, create the creatif brief and then give the productions to the print and online to create. this exercise gives an insight on what happens in the real world. 

Blog Assignment 18:

Blog Assignment 17:

A Picture of Morocco-16:

I took this picture in 2009 in the south region of Morocco. I really like this picture because it is representative of the underdevelopment of the country. Tourists may not think of Morroco as such but actually people still live like this in rural areas; where means of transportation are donkeys and the main roads are dirt roads. 

Although this picture doesnt representa hundred percent the Kingdom we live in nowadays, therefore i decided to do some photoshop magic in order to show the contrast and the clash between rural and urban.

As you can see on the modified picture there is a girl who represents modernity (the way of clothing and the shopping bag instead of the traditional Q'ffa), the cab or the petit taxi as a mean of transportation, the mosque which is kinda hidden in the background stands for religion since Morocco's religion is Islam and the TWIN Centers which are found in the city of Casablanca. This picture is very representative of the Moroccan society it combines both the modern and traditional way of living. 

Signifier 2-15:

Almost all Moroccan have this beautiful carpert either  in their homes, cars or offices. This carpet represents prayer and the muslim faith. It is impolite and rude to step on it with your shoes.

Signifier 1-14

Rod of asclepius represents health and medicine. this sign is known worldwide. This symbol go back to the Greek mythology. It is associated with the greek God Asclepius who happens to be the god of medicine and healing. Apparently in the US people confuse it with the caduceus which is different because it has two snakes and a different meaning. also when i digged a little more i found out some stats that were gathered based on surveying 

American health organisations i found that 62% of professional associations used the rod of Asclepius, whereas in commercial organisations, 76% used the caduceus.

(Baam..!!! i bet you didnt know this Charles).

well now you must wonder why i picked this sign i picked it because every time you are looking for a drug store you look for this sign around the city which represents the  pharmacist. it means medication which will bring health. 

Branded-13:

Christian Louboutin is a French footwear designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature. I love these shoes because they are comfortable and simply just gorgeous. So yes I have been branded :)

Goal-12:

• I want to create my own advertising company
• Become the leader agency in advertising
• I want my add to be diffused during the super bowl 

Mission Statement-11:

"As a Moroccan young communication major woman, I am determined to bring a major change to the Moroccan advertising industry by bringing creative, vigorous and energetic ideas that will fit the client's needs and revolutionize the Moroccan ads"

S.E

This was my first production in Print and Online Production Skills  class with Dr. Sofia Kocergin. it spells "change" and each letter represents a way of how change can be delivered or achieved. I think it suits my mission statement so i kinda had to put it :p

Figure/Ground Relationship-10:

This is something i made (on paint) it can be perceived as eyes and nose or as simple shapes.

Closure-9:

Uniform Connectedness-8:

Old Nokia Phone

The principle of uniform connectedness is the strongest of the Gestalt Principles concerned with relatedness. It refers to the fact that elements that are connected by uniform visual properties are perceived as being more related than elements that are not connected. As with the principle of proximity, uniform connectedness causes us to perceive groups or chunks rather than unrelated, individual things.

Proximity-7

Backlighting-6:

This picture was taken during the spring break, at Bouznika Beach. Youssef and Amine  didn't  know they were being photographed and tha'ts the beauty of it !

Similarity-5:

Depth-4:

The artists who use the sidewalk rather than a canvas create illusions using depth. The picture below is of a drawing of a dungeon that appears to be three-dimensional. The artist utilized a few pictorial cues in order to make and illusion of a three-dimensional dungeon on a two-dimensional surface, the sidewalk. The artist used light and shadow as well as linear perspective, even though there is no vanishing point for the lines. The lines at the bottom of the dungeon are shorter than those that are supposed to be the top. Even though they are all on the same surface, this makes the lines that appear to be at the floor of the dungeon appear farther away than the lines that bring the dungeon to the surface. Light and shadow are also very important monocular cues that lead to this illusion. The artist used shadows and lighting to create much of the depth we see even though there is no depth to the sidewalk. The pictorial cues in this work of art are what create an illusion in our minds. Because we see depth, our brains are tricked into thinking that this is image three-dimensional rather than a two-dimensional drawing.

Line-3:

I think the picture speaks for itself, the railroad line here leads your eye into the picture and take it right to the Main Subject or Center of Interest.

Color-2:

The triadic color scheme:

The triadic color scheme uses three colors equally spaced around the color wheel. This scheme is popular among artists because it offers strong visual  contrast while retaining balance, and color richness. The triadic scheme is not as contrasting as the complementary scheme, but it looks more balanced and harmonious. 

Instead of finding or creating an image i found a website with a color wheel and you can customize and see the difference of shades and schemes. You can also see how color blind people perceive colors simply by clicking on "color blind". You can also play with the hue and saturation. its an interesting website so Here is the link:       http://colorschemedesigner.com/

Lighting-1:

The sidelight of an early morning  sun (I guess) allows  to bring out the color and texture of these reeds, while putting the background into shadow. This simplifies the image, removing all distractions and clutter from the scene. The stage is left to the reeds alone, glowing in a deeply shadowed world. The role of the light is clearly significant and serves its purpose which is the reeds being the focal point.

0-Intro

Name:
Sara Ezzouek
Hometown: 
Casablanca, Morocco
Interests: 
Travelling
Rafting
Advertising
Graphic design
Art
Movies
Psychology
What I'd like out of this class: 
Image analysis
Learn more about signs, typography, graphic design, illustration and colour
Visual Persuasion